Home Case Study UTI Mutual Fund


The Challenge

The change in Leadership phase at UTI MF was a vital phase for the agency in terms of sustaining the right positioning of UTI Mutual Fund. Agency organized a lot of bridge building meetings with all the senior journalists of various publications & Mr. UK Sinha, the newly appointed CMD

Our Offerings to UTI

  1. Media Relations
  2. Media Monitoring
  3. Crisis Management
  4. Communication Consultancy
  5. Media Networking (20 cities)
  6. Media Intelligence


Marketing Initiatives

    • UTI-Federal Bank Tie-up
    • UTI- IOB Tie-up
    • UTI- UTI Bank Tie-up
    • UTI- Dena Bank tie-up
    • UTI- Punjab Sind Bank Tie-up

    Corporate Initiatives

    1. Insights-B-Schools
    2. Go-Karting Event
    3. Branch Opening
      1. New Delhi
      2. Kolkata
      3. Hyderabad
      4. Chennai


    What have we managed..

      • Product Launches:
        • Dividend Yield Fund – Organized 15-city press conference/meets with overwhelming response
        • Leadership Fund - Organized a 20-city launch press conference/meets across the country
        • Contra Fund - Organized a 20-city launch press conference/meets across the country
      • Scheme Profiling
      • Marketing tie-ups with banks & Post Office
      • Enhancing the Corporate Image
      • Crisis Management
      • Corporate events
      • Dividend / Bonus Announcements
      • Branch Opening - 10
      • Union Budgets – The Aftermath
      • Profiling of Fund Manager
      • Corporate awards / recognition


      1. Re-launched ‘the new UTI’ among HNIs and MNIs and in metros
        1. Tie-ups with private sector banks and focused media coverage
      2. Road shows for new schemes for UTI MF and Tata MF across more than 20 cities
      3. UTI’s continued commitment to investors in the event of a change in ownership
      4. Since 2004, handling all financial communication of Dena Bank like,
        1. Analyst Meet
        2. Quarterly and Annual result announcements
        3. Appointment of new chairman
        4. Marketing initiatives
          1. Tie up with Franklin Templeton
          2. Marketing alliance with UAE Exchange